Social Marketing

Growing a social community and motivating that community to spread the word will have a huge effect on generating new customers. It’s important to use all the tools and techniques to create a vibrant and engaged community. We provide regular services for busy marketers as well as complete training programs to make you a social media marketing expert. Help your company AND boost your skill set with excellent training programs tied to your business objectives.

Search Engine Optimization

There is no better form of marketing than showing up in search results when people are looking for you and your products! There are many aspects to achieving page one rankings for search - and some of them may surprise you. Our excellent team of search experts will analyze your site and provide a comprehensive report so that your web developer can work with you to achieve excellent search results. We also provide training for marketers to help you define you keyword and website copy strategies to increase your search rankings.

Website Design and Development

Now more than ever, your company’s web-based marketing programs are critical for success. Of course increasing website traffic is important (and we help you with that too). But your website must also be optimized to generate revenue (unless you are a publisher or non-profit organization). We analyze your site for product positioning, navigation, usability and basically anything that will help turn a site visitor into a paid customer.

YouTube Marketing

YouTube continues to grow in importance for search results. Having a YouTube channel generating quality content for education and products can dramatically increase sales. However, those videos won’t create brand awareness on their own. We guide you through the process of optimizing your videos for search and branding your YouTube channel. We provide training on how to boost those search results for your videos so you can be seen on the internet.

Product & Educational Videos

Tell your band and product stories with video. We create compelling product videos using on-camera presenters, voice-overs, stock footage, motion graphics, animation and royalty free music. Services include all editing and FTP delivery options.

Wikipedia Articles

Wikipedia is an important tool for credibility, an excellent source of links and a conduit to drive visitors to your site. If you have a noteworthy company founder or brand we can create a professional Wikipedia article that you will be proud to show. Our Wikipedia writers are professionals and create Wikipedia articles every day. They know what works and what best practice methods to use for optimized results. They also scour Wikipedia for other articles to include mentions of your brand or your founder(s).

Website & Social Analytics Training

Of course measuring your marketing results is imperative. We help you with your goal setting and teach you how to measure the results. Be armed with the data and you can’t go wrong in those all important “how are we doing?” meetings!

Many Other Marketing Initiatives

Of course these are just a few of the service programs offered through Michael Newman Consulting. With 18 years of business development, marketing and product management experience you can bet we will deliver the goods and much more when it comes to your marketing programs. Blogs, HTML newsletters, integrating your dealer channels into your digital programs, etc. are just a few examples of other components of our services.